By: Chey Bell, Account Manager Securing publicity for a startup company or introducing a new product in an unfamiliar market can be extremely challenging. You must find a way to educate the consumer about the industry and the benefits of your product. However, activating traditional PR tactics alone may not be enough to do both,… View Article
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By Michael Burke, Account Director Public Relations is the art and science of an organization cultivating its relationship with its target audiences. Therefore, what’s referred to as the “Buyer Persona” may be one of the most valuable tools that a marketing department can provide to inform a PR campaign. A “persona” put simply is a… View Article
By: Ryan Wilkinson, Account Coordinator Raise your hand if you’ve ever stared at a dialectical text document or sheet of paper, deadline looming, with an idea in your head and no clue how to carry out a lingala translation into English. If that describes you right now, don’t panic just yet! Whether you’re a PR pro,… View Article
By: Michael Burke, Account Director For those not in the IT profession, “virtualization” tends to be a confusing topic, and possibly for good reason. It deals with the abstraction of computer hardware, and “abstraction” by definition is, well…abstract. Also, it’s something that for the most part you don’t see because you’re not supposed to see… View Article
By Jon Lavietes, Senior Associate One of the great differentiators of MSR Communications company culture is that the firm doesn’t require its employees to account for every activity performed during the day to the 10th or quarter of an hour, or some similarly granular level. By contrast, many midsize and large PR agencies have their… View Article
By: Crisel Mills, Senior Director I was recently having a conversation with a coworker, and we started talking about mommy bloggers and how much the space has changed in the last ten years. Most of the change I’ve seen has come from brands’ willingness to partner with mommy bloggers which has helped some turn their… View Article
By: Neil Shurtz, Content Creator It’s a common practice across industries to hire an outside PR agency to conduct media and analyst relations, manage crises, maintain social media presence, and generally project a positive public image of the company and its products and services. However, the end goal of these activities varies, and depending on… View Article
By: Zachary Vito, Senior Account Executive When it comes to getting your company’s news out to your desired audience, there are many different options for wire services and distribution methods to choose from. This blog will explain when it can be beneficial to use a wire service to distribute news and what it is like… View Article
By Susanna Kalnes, Senior Associate Under the massive public relations umbrella, there are many tactics that can be deployed to reach your target audience(s). You can reach your publics via earned media relations, paid advertorials, event marketing, social media/influencer partnerships, speaking engagements, and much, more, more. Perhaps one of the most overlooked tactics, however,… View Article
By: Neil Shurtz, Content Creator Traditional newsrooms are no longer merely shrinking. Outside the top tier of news outlets, they’re becoming nearly nonexistent. Many outlets, including the industry publications that have the unique focus to reach key customer audiences, are changing the way they cover stories. In the past, staff writers (usually journalists by trade)… View Article