By Kaitlyn Lambert, Account Executive Influencer Marketing is an emerging practice that’s being executed by brands to varying levels of success. What makes this practice especially unique is that it sits at an intersection of digital, PR and traditional marketing, making it difficult to navigate for some brands entrenched in traditional methods of marketing and… View Article
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By Jon Lavietes, Senior Associate Unless you’ve succeeded in living completely off the grid — eschewing any contact with social media networks, shutting your eyes to news feeds, avoiding politics in every in-person conversation you’ve held this millennium and basically walking around with plugs permanently in your ears — you probably know that these are… View Article
By Susanna Kalnes, Senior Associate The job title “public relations executive” consistently appears on the top 10 most stressful jobs in America list, right up there with enlisted military personnel, firefighter, and taxi driver. I can’t say this surprises me all that much after spending nearly 15 years in PR, often having to excuse myself… View Article
By: Ryan Wilkinson, Account Coordinator With recent studies showing that around 1 million adults in the U.S. identify as transgender – and considering that that number represents only those comfortable enough to come forward – it’s long past time we had a talk about gender in the workplace. To be fair, work can be a… View Article
By: Chris Blake, Account Director A couple of months ago, we wrote about a survey we worked on with customer identity and access management provider, Janrain, to create on consumer attitudes toward data privacy. This month, we released the latest installment of this survey series, which shows U.S.-based consumers still generally trust brands despite years… View Article
By: Janda Sunna, PR Intern Any PR professional can attest to the importance of having an outstanding media list. Media lists are the backbone of PR and when well-executed, will lead you to secure continuous placement for your clients. While PR is going to make you look better upfront, you need to make sure that… View Article
By: Jon Lavietes, Senior Associate In some senses the world of information technology can sometimes resemble certain Olympic sports. Vendors from increasingly multifarious regions around the world compete for dollars of individuals and companies — call these customers judges, if you will. Governments would wear the referee stripes, setting the rules and enforcing them with… View Article
By Michael Burke, Account Director As the smoke clears from the fevered discussion on The Cloud, the term “hybrid IT” has emerged as a new rallying cry for IT departments worldwide. It may, in fact, be considered a tempered view of cloud computing–one that takes a more realistic stock of some of the challenges… View Article
By: Crisel Mills, Senior Director As PR professionals we’re constantly thinking of story ideas when we’re in between announcements. Specifically, we’re thinking about our target audience and the various news hooks they might be interested in – and it’s this process of “always on” that defines proactive pitching. While these stories may take a… View Article
By Michael Burke, Account Director In truth, most PR tactics don’t drive the same volume of traffic as advertising. However, visits to your site that do come from PR frequently provide a higher value than advertising leads, because they often come from earned media, which has been shown to play a greater role in… View Article