By: Jon Lavietes, Senior Associate Of all the changes declining revenue has wrought on the journalism industry, one of the most impactful has been the rise of contributor networks. In order to compensate for the shrinking staffs that are a byproduct of dwindling budgets, major outlets like Forbes, Inc., Entrepreneur and IDG News Service have… View Article
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By: Michael Burke In MarComm, we’re constantly working to maximize the value of earned media placements. “Earned” articles include mentions of your company, product or organization, which were not paid for, and have unique value in that their credibility is higher than any form of advertising. Intuition would say that timing plays a critical role… View Article
By: Crisel Mills, Account Manager In a previous blog, I listed six reasons to consider an influencer program as part of your overall PR strategy. Now that you’re ready, what happens next? Before you hit the ground running, here are a few steps to take to ensure a successful campaign: Determine your goals. Like any… View Article
By: Chey Bell, Account Manager Every so often, a journalist will publish a list of helpful tips on how we, PR people, should go about developing a relationship with reporters. In most cases, the list usually starts with the idea that you try to meet the reporter in person. While that sounds like a good… View Article
By Susanna Kalnes, Senior Associate What makes a great news story? As PR professionals, this question is so engrained in our brains, it’s constantly circulating our thoughts as we engage in conversation. We are trained to ask penetrating questions, think creatively, and listen for “hidden gems” in conversation that could lead to potential headlines. … View Article
By: Chris Blake, Account Director We live in a technologically wondrous time. A couple of years ago, the New York Times posted a fascinating article about American Innovation, arriving at the conclusion that the biggest “revolution of recent decades is in the supercomputer most people keep in their pocket.” Mobile phones… View Article
By: Zachary Vito, Senior Account Executive The earned media landscape that startups face is highly competitive. Building credibility for your company and your spokespeople is important, especially in the early stages of funding and this can be done through implementation of a thought leadership program. Contributed articles are an important component of a thought leadership… View Article
By: Jon Lavietes, Senior Associate Last month, I was catching up with an old colleague of mine with whom I had survived countless rounds of layoffs at a global PR agency during the first dot-com crash. This colleague, who cut his teeth as a reporter in the dot-com boom before embarking on what is… View Article
By: Chey Bell, Account Manager As a PR firm, staying competitive is all about your ability to deliver results. Your ability to consistently do this is based on the experience and talent within your organization. Finding the right talent these days isn’t just about industry experience, but rather finding highly creative and competitive individuals who… View Article
By Michael Burke, Account Director We now live in a data-immersed society. What used to be a term that was mostly the domain of folks in white lab coats is now thrown around by just about everyone–salespeople, soccer players, surfers, you name it. “How much data do you get in your plan?” “Do you… View Article