Storyboard

Welcome to our blog.

By: Susanna Kalnes, Senior Associate Congratulations, you are going on television to represent your brand or business! Whether it’s your very first time or you’ve done 50 broadcast interviews in the past, going on TV can be both exciting and nerve wrecking at the same time, particularly if your interview will be broadcast live.  But… View Article
By: Zachary Vito, Senior Account Executive, MSR Communications For anyone involved in editorial work, it is important to develop relationships with influencers and reporters outside of the office. But this doesn’t mean you have to physically leave the office. We’ve all heard the sirens and warning calls that Twitter is dying, but it is still… View Article
By Mary Shank Rockman: Happy Thanksgiving week! The season of gratitude is officially upon us, and after the numerous atrocities that have inundated our nation the past few months—from hurricanes to gun violence, and the most recent Northern California Wildfires—we at MSR know we have a lot for which to be thankful. Whether we knew… View Article
By now anyone who reads virtually any trade magazine has been hearing incessantly about how machine learning is going to transform their industry in profound ways. Marketers will be able to read potential customers’ minds, farms will produce unprecedented yields, doctors will be able to stem diseases before they begin to form. And of course,… View Article
There’s nothing more tedious than listening to someone talk their way through a long, dull deck. PowerPoint is the default mode of presenting. It’s familiar, cheap and easily stored it on a USB stick. However, it’s also often abused by communicators who give boring speeches accompanied by endless, lackluster slides. Whether you’re presenting something you… View Article
What do you do when your organization doesn’t have news to pitch? You create some. That doesn’t require a pricey investment in an analyst report or a charitable contribution for the sake of media coverage. It doesn’t even require a press release. Rather, keeping your brand in the news is all about uncovering stories hidden… View Article