By: Crisel Mills, Account Manager There are a number of reasons why you should consider influencer marketing as part of your overall PR strategy. Influencers today aren’t just endorsing a product. Yes, they do that too, but tap into the right influencers whether it’s moms, fitness, travel, personal tech, etc., and you’re able to amplify… View Article
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By: Zachary Vito, Senior Account Executive, MSR Communications For anyone involved in editorial work, it is important to develop relationships with influencers and reporters outside of the office. But this doesn’t mean you have to physically leave the office. We’ve all heard the sirens and warning calls that Twitter is dying, but it is still… View Article
By: Chris Blake “I know people think that independence means you do it by yourself. But independence means freedom.” So said Chance the Rapper during his acceptance speech at the 59th Grammys where he won the awards for Best New Artist, Best Rap Album, and Best Rap Performance. All this without really releasing an album…. View Article
By Mary Shank Rockman: Happy Thanksgiving week! The season of gratitude is officially upon us, and after the numerous atrocities that have inundated our nation the past few months—from hurricanes to gun violence, and the most recent Northern California Wildfires—we at MSR know we have a lot for which to be thankful. Whether we knew… View Article
By now anyone who reads virtually any trade magazine has been hearing incessantly about how machine learning is going to transform their industry in profound ways. Marketers will be able to read potential customers’ minds, farms will produce unprecedented yields, doctors will be able to stem diseases before they begin to form. And of course,… View Article
If you are an entrepreneur working in technology then the chances are that you dream of making it in San Francisco or Silicon Valley. Approximately 25% of all US venture capital investment goes to San Francisco and 15% to Silicon Valley, meaning that 40% of all US venture investment is concentrated in the Bay area…. View Article
By Michael Burke With the rise of Big Data has come the accompanying explosion in roles that in some way involve data. Most who are in any way involved with enterprise technology are at least familiar with them by name, but sometimes it’s helpful to look at them through a comprehensive lens that shows us… View Article
There’s nothing more tedious than listening to someone talk their way through a long, dull deck. PowerPoint is the default mode of presenting. It’s familiar, cheap and easily stored it on a USB stick. However, it’s also often abused by communicators who give boring speeches accompanied by endless, lackluster slides. Whether you’re presenting something you… View Article
What do you do when your organization doesn’t have news to pitch? You create some. That doesn’t require a pricey investment in an analyst report or a charitable contribution for the sake of media coverage. It doesn’t even require a press release. Rather, keeping your brand in the news is all about uncovering stories hidden… View Article
We began our Halloween-themed scary series with how to create a content strategy. Then we moved to keyword research. We continue today with the top challenges small- and medium-sized PR agencies face. While the challenges are many, so are the opportunities. For the longest time, I told myself that if this whole entrepreneurship thing failed, I could always… View Article