As each new year begins, many make predictions about what trends will be experienced in the coming months. MSR client, and web content management provider, Kentico, took this a step further by commissioning a new survey that was conducted by independent global research agency Millward Brown to hone in on what today’s most successful #marketing… View Article
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It seems that the public has an impression of PR people as overenthusiastic and perhaps a bit phony. Considering our role as purveyors of a positive public image, somehow we’ve ended up with a somewhat mixed image of our own profession. While accounts from journalists of the percentage of irrelevant pitches they receive attest to… View Article
MSR Communications, an independent public relations firm that offers award-winning creative intelligence and superior communications management services to technology, B2B and consumer lifestyle companies, is pleased to announce that we have been recognized with a Business Excellence award and named the ‘Best Technology PR Firm in California’ by Acquisition International (AI) Magazine. The 2015 Acquisition International Business… View Article
For a language that has had a history of relative flexibility compared to its European cousins, English has a body of native speakers today that is particularly pedantic about the language’s “proper” use. Unlike French and Spanish with their language academies that have the last word on whether a word or a definition is in… View Article
1. Make your story newsworthy Of course, your story is important to you, but is it newsworthy to the media? When you are sharing your story with the media, whether it is in a pitch or sending out a press release, you have to find the news angle that will strike a chord with media professionals…. View Article
All your questions about sleep can be answered in a single hour with Dr. Brittany Blair this Tuesday, March 10th at 11am PST. If you’re like most people, with the time change, come Monday morning you may feel a little shift in your schedule and sleepy in the morning when the alarm buzzes. With daylight savings and a new… View Article
As each new year begins, many make predictions about what trends will be experienced in the coming months. MSR client, and web content management provider, Kentico, took this a step further by commissioning a new survey that was conducted by independent global research agency Millward Brown to hone in on what today’s most successful #marketing… View Article
As a workin’ man (as my grandfather would say), I confess that I enjoy the moaning of my friends still in college, whose life that I left not too long ago. The truth is that, while I am now ascending toward middle age hair loss with increasing rapidity, and I no longer have to worry… View Article
Television, radio and modern mass media made it easier to be discovered and influence. In reality it still requires money, time and other people’s networks. But now many people act as their own journalists, editors and media entrepreneurs. Why use social media? Blogs, social media and social networks have turned a traditional model of influence,… View Article
The ALS Ice Bucket Challenge stands as a testament to the power of campaigns that inspire people to create compelling content around a simple concept—something the marketing world has known about for some time. And the numbers in a new study by Kentico Software, released on September 8, back that up. According to the survey,… View Article