Good news for those with a stake in that endlessly evolving practice we call “content marketing”: the public has accepted it – for the most part. 74% of the general public trusts content from businesses that aim to educate readers about a particular topic. A soon-to-be-released survey performed by CMS software producer Kentico tells us… View Article
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As public relations evolves from a segmented business practice into an integral tactic of marketing and sales strategies, press releases have advanced as a tool to support these new relationships. In a recent announcement titled, “BBVA Compass economists say U.S. should adopt national curriculum in education overhaul,” economic research company BBVA Compass demonstrates what a… View Article
Bulldog Reporter supplies news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance. Bulldog Reporter is the foremost producer of professional development webinars in the corporate communications marketplace, and it publishes the industry’s best-read, widest distributed trade journal, Bulldog Reporter’s Daily… View Article
We all know that getting a journalist’s attention can be tough in the PR world, but there are a couple tactics people use that easily end with a successful conversation. Starting with sending useful materials to the writers, even if it doesn’t concern the client. Be specific and direct with email subject lines, by directly… View Article
When presenting to an audience, it is important to consider two recognized communication paths: verbal and visual. The visual is the one that the audience reacts to first or more immediately and will likewise retain. In this infographic below, it shows that we truly do live in a visual world. Every PR professional should include multimedia… View Article
People who work in the media often ask themselves the same questions such as “what makes a good news story?” and “will this press release grab the attention of journalists?” The answer: engaging content. Audiences want to be influenced and read relevant news that interests them. When writing a press release, having a strategic plan… View Article
An interior, ca. 1978 We’ve all heard about how Edison’s Miracle is filling up landfills and burning way too much electricity that must be made by burning way too much coal that is dug up by West Virginians that now have black lungs. This is all very bad, but light bulbs and light fixtures can… View Article
A recent study by Kentico found that 68% of US consumers “mostly” or “always” ignore brand posts on every social network. “Experience The Blog: Social Experiences that Build Brands,” by Augie Ray, features the Kentico survey results and discusses the secret to successful social media marketing. We can all agree that creating a Facebook page,… View Article
Kentico’s integrated marketing solution got an update today with enhanced personalization and segmentation on what they call a better user interface. Thomas Robbins, chief evangelist for Kentico, told CMSWire “We believe the difference between success and failure in digital marketing can come down to the time, expense and ease with which to launch, manage and… View Article