By Susanna Kalnes, Senior Associate Hi, my name is Susanna Kalnes and I’m addicted to podcasts. I listen to them while I’m commuting to work, getting ready in the morning, walking to and from the grocery store, working out, cooking, and doing house chores. I tune in to everything from podcasts relaying the day’s news… View Article
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By Michael Burke, Account Director In marketing, a media placement is considered “earned” when it results from a journalist including a company in an article, and stands in contrast to paid media, such as advertisements. Earned media may provide more credibility than advertising, say, a vinyl custom Coronavirus banner, but the latter catches more eyes. Earned… View Article
By Sydney Rubin, Account Coordinator Let’s face it, for most companies right now, Millennials are the target audience and make up a majority of the consumer landscape. How we buy and sell products has changed drastically over the last decade, largely due to the growth and power of social media. On the surface, Millennial social… View Article
By: Ryan Wilkinson, Account Coordinator From Silicon Valley on the West Coast to Wall Street in the East, 2018 was a year full of brands finding themselves in sticky situations, often of their own making, and trying to find a way to get back on the public’s good side. It seems like we see more… View Article
By: Kaitlyn Lambert, Account Executive After taking some time away from the office to celebrate the holidays, the start of January offers a great opportunity for channeling renewed energy to look back at the previous year and take steps to set yourself up for success in the new year. When you begin to lay-out all… View Article
By Alexa Grunder, Office Marketing Coordinator With the end of 2018 rapidly approaching, we asked our staff to give their PR predictions for 2019. Here is what they had to say. Chris Blake, Account Director “Transparency in algorithms will be a key focal point for the media and lawmakers in 2019, especially as they pertain… View Article
By Michael Burke You may be dazzled, spooked or annoyed by the ability of online retailers to predict which products you’re interested in purchasing—but what if you could play the same game? Whether it’s Amazon recommending soap or Netflix suggesting a movie, more companies are making personalized predictions using variations on a machine learning tactic… View Article
By Michael Burke, Account Director A database is probably one of the most basic structures of information technology, yet as a concept it can actually be kind of a tricky one. This is partially because of some disagreement about what actually constitutes a “database”, and also because of the rise of something that is referred… View Article
By Sydney Rubin, Account Coordinator In the PR and communications world, we’re always looking for new ways to be creative, but it’s also easy to become creatures of habit and stick with what we know because it has yielded success in the past. Sometimes, we just need to switch it up and think outside the… View Article
By Kaitlyn Lambert, Account Executive Influencer Marketing is an emerging practice that’s being executed by brands to varying levels of success. What makes this practice especially unique is that it sits at an intersection of digital, PR and traditional marketing, making it difficult to navigate for some brands entrenched in traditional methods of marketing and… View Article