By Chris Blake, Account Director Surveys have long been an effective PR and marketing tool. If done right, they can build great brand awareness while solidifying brand identity. They can help generate discussions and debates that provide your client with a platform for thought leadership. They can bring important but ignored issues that your client… View Article
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By Susanna Kalnes, Senior Associate Behind every true news story is a journalist who has sought answers to questions that all start with the words who, what, when, where, why and how. As basic as that may sound, using these six words, consecutively, to explore a topic or resource is absolutely critical when it comes… View Article
By Mary Shank Rockman, Principal & CEO As I sat down to pen MSR’s blog for the week, I wanted to share something different than reporting on emerging public relations trends and PR agency happenings. Rather, it’s Tuesday, and I wanted to acknowledge my gratefulness for two phenomenal team members each of whom are celebrating… View Article
By Leah Henderson, Intern On the bus home from work last week, nearing my stop, I realized I had spent the whole ride thinking about how hard it must be to drive a bus in the city. Every time the bus driver had to merge, inch their way between vehicles, quickly stop, etc., I thought… View Article
By Jon Lavietes, Senior Associate Like it or not, most reporters are bound by the rules of the Associated Press Stylebook, a lengthy list of style, usage and grammar guidelines that has served as a de facto standard in journalism for many decades (although there are several exceptions, including the New York Times, which has… View Article
By Jon Lavietes, Senior Associate There is a feeling among many economists that economic growth will soon cease, and that we will find ourselves in the midst of a major recession in 2020 or as early as this year, depending on whom you ask. Like every other industry, PR agencies and corporate communications departments will… View Article
By Kaitlyn Lambert, Account Executive I’d like to start by saying that I’m no Michael Phelps, but I did swim competitively in high-school and still enjoy swimming recreationally now. During a recent swim at my local gym, I got to thinking about what a large impact the sport had on my early career and continues… View Article
By Susanna Kalnes, Senior Associate Hi, my name is Susanna Kalnes and I’m addicted to podcasts. I listen to them while I’m commuting to work, getting ready in the morning, walking to and from the grocery store, working out, cooking, and doing house chores. I tune in to everything from podcasts relaying the day’s news… View Article
By Michael Burke, Account Director In marketing, a media placement is considered “earned” when it results from a journalist including a company in an article, and stands in contrast to paid media, such as advertisements. Earned media may provide more credibility than advertising, say, a vinyl custom Coronavirus banner, but the latter catches more eyes. Earned… View Article
By Sydney Rubin, Account Coordinator Let’s face it, for most companies right now, Millennials are the target audience and make up a majority of the consumer landscape. How we buy and sell products has changed drastically over the last decade, largely due to the growth and power of social media. On the surface, Millennial social… View Article