Janrain®, the company who created the Customer Identity and Access Management (CIAM) category, will present “Gain Loyal Customers with Exceptional Brand Experiences” at Consumer Goods Technology’s Business & Technology Leadership Conference on October 19 at 3:40 p.m. ET. The annual event, being held at the Hilton Orlando Bonnet Creek in Orlando, FL, is designed to be the ‘go-to’ source for consumer goods professionals to network and gain insights as they plan their strategies for the coming 12 months.
Janrain Director of Product Management Marla Hay will lead the discussion on how digital marketers in the consumer goods industry can cultivate direct relationships with their customers — not just via groups defined by demographics, but with individuals — to drive greater loyalty and trust.
“You can bet your competitors are taking advantage of the increasingly sophisticated digital marketing technologies to go after your customers,” said Hay. “This makes strengthening brand loyalty an absolute must. Using the deeper insights now available to create much more personalized engagement is key to keeping your customers close.”
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