By: Trevor Turner Ever since OpenAI launched ChatGPT, the floodgates have opened with hundreds if not thousands of AI startups launching and existing technology companies trying to capitalize on the media craze windfall surrounding such a generational, once-in-your-life moment in technology. Given the competitive landscape, this has led to startups and tech companies wanting to… View Article
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By: Mary Shank Rockman It’s amazing how a four-letter word can make or break an organization. In my 25+ years as a PR and marcom agency owner, I’ve witnessed brands and organizations of every size experience some level of crisis, whether a catastrophic scenario such as BP’s Deepwater Horizon Oil Spill, data privacy breach like… View Article
By Trevor Turner The holiday break should be a time to rest, relax and enjoy ourselves while letting go of business for the time being. However, many struggle to balance the freedom of enjoyment while letting go of the list of responsibilities and potential problems we all endure with work. It’s great to have a… View Article
Autumn is always a special time at MSR. Not only has our team enjoyed some well-deserved time off to recharge our batteries to prepare for a busy season, it’s when we celebrate the firm’s anniversary and reflect on our successes and opportunities as we plan for what’s next. This year, I’m proud to say there’s… View Article
The celebration of MSR’s 25th anniversary continues with the release of our latest infographic, “PR in 2020 – 2024: Navigating Headwinds.” This infographic builds on MSR’s previous 20-year look at what changed between our founding in 1999 and 2019, “PR in 1999 – 2019: A 20-Year Retrospective,” which detailed how the internet and social media… View Article
By Mary Shank Rockman I’m often asked to share the most valuable pearls of wisdom I’ve learned from owning a PR and marcom business for over two decades. While I can think of dozens of examples, I believe my most important learnings empahsize why being curious and trusting my gut top the list. Also critical… View Article
By: Mary Shank Rockman Public relations specialists now outnumber journalists 6-1; Here’s what MSR Communications’ Principal Mary Shank Rockman believes this means for PR pros and the industry. I came across this interesting post by John O’Dwyer, publisher at O’Dwyer’s, about the state of news creation in 2024 and the impact PR people have today… View Article
MSR is proud to announce we’ve won two awards from the 30th annual Communicator Awards for our work with client Conversica. We’ve received the prestigious Award of Excellence in Real-time Responsiveness and an Award of Distinction in the Public Relations Campaign category for capitalizing on the rising AI news cycle that dominated 2023. The Communicator… View Article
Originally published March 19, 2024 | By: Samantha Gonda Any agency owner will tell you that PR is as much about building strong client relations as it is cultivating strong relationships with the media. Echoing Samantha’s insights in this article, we believe in the value of nurturing client relations and building strong rapport on the… View Article
Originally published March 19, 2024 | By: Hebberly Ahatlan As a PR agency we’re always thrilled when our clients get to demonstrate their expertise such as this article written by Hebberly Ahatlan, product marketing director at Intertrust Technologies. As our client, Intertrust is leading the future of interconnected systems, establishing trust in energy and media… View Article