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When presenting to an audience, it is important to consider two recognized communication paths: verbal and visual.
The visual is the one that the audience reacts to first or more immediately and will likewise retain.
In this infographic below, it shows that we truly do live in a visual world. Every PR professional should include multimedia in their press release if content with visuals gets 94% more total views.
When looking at visuals the brain processes information 60,000 faster than text. Not a bad way to convey a message fast! For more reasons as to why you should include visuals in your content and press releases, click here.
