The key is to not trick your readers but to simply produce solid, honest content that can be corroborated.
When you’re producing content for your company’s blog or website, these are the pillars for success, according to Kentico Software CEO Petr Palas.
“Content emanating from all parts of a business must be consistent and honest in order to maintain the delicate trust of customers, especially in the age of the Internet where everything can be fact checked at the click of a button,” Palas told CMSWire. “This just goes to show that content marketing and transparent marketing go hand in hand.”
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