Utilizing Twitter Efficiently, What Companies Need to Digest

It’s been 10 years since Jack Dorsey sent the first tweet in 2006, when the service was called Twttr and this week the world is celebrating the 10th birthday of the most popular micro-blogging site, Twitter. There has been a worldwide online anniversary with the trending post “Thank you! Love Twitter,” inviting people to celebrate its first decade with the hashtag #LoveTwitter.

Twitter’s big appeal is how rapid and scan-friendly it is: you can track hundreds of interesting tweeters, and read their content with a glance. This is an ideal approach for businesses who seek brand awareness.

Media Bistro columnist, Shea Bennett wrote an article explaining the diverse and lucrative benefits that the social media platform, Twitter could offer to increase a company’s brand awareness. Bennett stated that on average the U.S brand sends out 221 tweets each week, with every message an opportunity to connect and engage customers, both new and old.

So, How Can Your Brand Maintain A Healthy, Balanced, and Nutritional Twitter Feed?

First, tailor and direct your content to your specific audience!

Second, don’t be a machine. Be personable; engage your audience by revealing a bit about you and why your brand excites you!

Lastly, strive and execute! Your Twitter feed should exhibit your brand’s interactive spirit and nature.

Source: Mediabistro