Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult, but marketing automation has emerged as a solution for those who want to focus on generating leads without sacrificing other types of marketing campaigns.
Click here to read the full article by Eric Webb, Vice President of global sales at content management solution provider #Kentico.