MSR Communications is a boutique PR firm that has weathered the booms and busts of Silicon Valley for nearly 17 years, and we’re very proud of the practice we’ve built and the partnerships we’ve forged with leaders in business as well as with other agencies. To be invited to join a network like PRBI, of time-tested agencies like MSR, is a wonderful recognition of our success and longevity. More than a recognition though, it’s an opportunity to rub shoulders a little closer with agencies that are in the same boat as us, and to find new ways to help each other out.
The best thing about running a boutique agency is that it’s a high touch operation from the back room through to the client experience. We have a small staff that forges great teams around client accounts, and that makes us uncommonly available to create PR programs that achieve exactly what our clients are looking for. The challenge with a small team is that our great capacity for focus can limit our breadth in expertise and in time. We can’t do everything and we know that to try would erode the personal touch our clients come to us for. To be both full service and boutique demands partnerships, and the PRBI network is the kind of group that can help us take our full service offering to the next level. Our experience has convinced us that partnership cannot be beat out by competition for professional boutique PR service, and in many ways boutiques will sink or swim together on the tide of business.
Practical and business concerns aside though, we’re excited to meet our new neighbors both here in San Francisco, with PRBI member Impress Labs, as well as across the country and abroad. We’ve got some fresh ideas about best practices–how to organize teams and pull diverse services and resources together–and we’re professionally itching to share and hear what our new partners are thinking.