Stack another study on the pile questioning Facebook’s promotional value. This one, from content management provider Kentico, reveals that even though users like and continue to follow their favorite brands on the ‘book and other social networks, they generally ignore these brands’ messages.
These findings aren’t particularly surprising—they’re more like the latest in a string of confirmations about measuring success on social as our strategies evolve. Interested to know the numbers? Click here to read the full article on @PRNewser!