You’re #1 goal when reaching out to your audience is to build trust. The only way to do that is to give them something of value and never to promote your offerings. If they are interested in your brand, they’ll decide whether or not to buy.
According to a new Kentico Software survey, customer trust in content marketing is high, but it plummets the second a brand tries to push a sale.
The survey states that around 74% of respondents indicate that they trust information from a business as long as it seems objective and is not trying to sell them anything. This probably comes as no surprise to content marketers, but consumer attitudes can change significantly over time.
Content marketing really shines when you are viewed as a trustworthy expert by your audience, so don’t alienate half of your readers! Let your content speak to why you’re great at what you do, rather than shoehorning it in yourself at the end.