By Tommy Flanagan | January 27, 2022
When you have been around the block as many times as Talal Shamoon, the long-serving CEO of Intertrust Technologies otherwise known as the founding father of digital rights management (DRM), a growth opportunity can be pinpointed from a mile off. Trends are cyclical in nature, and although Shamoon catches us off guard with the comment “DRM is pretty much finished,” in the context that smaller DRM providers are dying off, he whets our whistle with the reveal that Intertrust is sliding into delivering rights management from the service provider back to the creator. “Power to the creator,” he proclaims over Zoom, during our first face-to-face catch-up since the real-life IBC 2017 (we learn that, unlike us, he hates trade shows).…
