Amazon Prime Day 2016 has come and gone. Roughly a year after Amazon first created a new retail holiday out of thin air, Prime Day returned Tuesday to shake up the sleepy summertime shopping season, promising Prime members a barrage of bargains on everything from chocolate fountains to Cheesecake Factory gift cards.
Apparently consumers really like chocolate and cheesecake. After Prime Day 2016 was over, Amazon called it the single biggest day in company history, with global merchandise sales eclipsing the first Prime Day event by more than 60% worldwide and more than 50% in the U.S. It was also the biggest day ever for Amazon devices globally. In all, Prime members across the globe saved more than double on deals over Prime Day 2015, the online retailer said.
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