But if content – in whatever forms it takes – is king (and we believe it is), then what exactly constitutes “quality” content? Two recent surveys reveal “educational” and “trustworthy” to be critical differentiators in defining “quality” content.
As reported in Mediabistro’s PRNewser, according to a poll conducted by CMS software producer Kentico, “74 percent of the general public trusts content from businesses that aim to educate readers about a particular topic.”
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