Kentico Software, provider of an all-in-one CMS, E-commerce, and Online Marketing platform, unveiled the findings from a survey of web users that shows while consumer interest in smartwatches is high (nearly 60% would like to eventually own one—36% within the next year), their relatively high cost and an unclear need dampen the desire to immediately adopt. Be sure to view both theresearch paper and infographic.
Despite the media hype and some direct exposure to the smartwatch (44% report knowing someone who already wears one), only 23% claim to know a lot about the device. This lack of information may be combining with the smartwatch’s high cost to contribute to somewhat disappointing sales so far. Three quarters of those surveyed did in fact blame cost while a third cited no compelling reason to buy one, though many experts predict an increase in adoption as consumers learn more about them and see more people wearing them.
When presented with a list of possible smartwatch capabilities…
Nearly half of those surveyed (46%) cited the ability to email and text without having to pull out their cell phone as the most intriguing
More than one third of those surveyed (38%) favored making voice and video calls
One third of those surveyed most liked the idea of getting directions, tracking diet and fitness, voice activated searches, and real-time alerts from an airline, bank or social network.
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