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CTV News Edmonton’s Consumer Watch reporter Laura Lowe interviews CCP’s Michael Segovia about CPP and Ford’s insight into how personality preferences affect car buying habits. Lowe follows a local Edmontonian prospective car buyer as she takes the MBTI and uses the results to help guide her car buying strategy.
Specific tips are offered for perceivers to set a timeline to avoid spending too long looking for the right vehicle, and judgers to be sure to allow themselves enough time to make a good decision.