After Jessica Perez — a model and entrepreneur who founded Tycoon, a personal finance app for freelancers — pitched her product to an investor, he sent her a Snapchat video of himself looking at bikini photos of her on his laptop. Another investor promised her connections to angel investors but followed up by inviting her to a movie premiere. Another turned a lunch meeting into a lunch date, a shift she didn’t realize until he started flirting and asking her if she was seeing anyone.
Women-led companies were involved in just 4.94% of VC deals in 2016, Fortune recently reported. That is the highest it’s been in the last decade, and the gender divide isn’t exclusive to those seeking funds: There’s also a massive gender gap in those writing the checks. Only 7% of partners in venture capital are women, according to a 2016 TechCrunch analysis.
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