Janrain®, the leading company that created the Customer Identity and Access Management (CIAM) category, today announced the results of a new Consumer Identity Trends U.K. survey that shows while social login use is growing in popularity thanks to the 79% now suffering from password fatigue, 96% are nonetheless concerned about how their account data and activity are being shared and used.
While UK consumers are largely in favor of biometric authentication — 61% are open to the idea of using fingerprint scanning or voice recognition to access accounts online — social logins, which allow web users to quickly sign up or log on to sites using the credentials from another site, are overwhelmingly the preferred authentication method. Facebook continues to dominate in global social login rankings with 45% of all social logins using its platform. This is consistent with 45% in Q1 2016. Google comes in second with 26% (up from 25%), Yahoo at 10% and Twitter with 9%. While individual percentages didn’t change drastically, overall social login traffic increased by almost 10% from Q1 to Q2 in 2016.
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