Janrain®, the leading company that created the Customer Identity and Access Management (CIAM) category, today announced the results of a new Consumer Identity Trends survey that shows while social login use is growing in popularity thanks to the 75% now suffering from password fatigue, 93% are nonetheless concerned about how their account data and activity are being shared and used.
While consumers are largely in favor of biometric authentication — 66% like the idea of using fingerprint scanning or voice recognition to access accounts online — social logins, which allow web users to quickly sign up or log on to sites using the credentials from another site, are overwhelmingly the preferred authentication method. Facebook continues to dominate in social login rankings with 63% of all social logins using its platform. This is up from 45% in Q1. Google comes in second with 36% (up from 25% in Q1), Yahoo at 10% (up from 7.5%) and Twitter with 9% (up from 6.5%). From Q1 to Q2, these four social platform sites all gained momentum from the rest of social platforms. Facebook increased the most between the two quarters, gaining 18%.
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