Janrain®, the company that created the Customer Identity and Access Management (CIAM) category, today announced it is entering its third year since becoming the first CIAM provider to provide reach into Chinese markets.
Janrain’s expansion, in partnership with Amazon Web Services, into China in April of 2015 allowed non-Chinese brands to store rich customer profile data in accordance with local regulations for the first time (the latest revision of China’s Cybersecurity Law will go into effect this June). Janrain has worked with multiple Fortune 50 global enterprise companies to deploy digital properties serving tens of millions of consumers in China, and is currently actively working with more than two dozen other large global players expanding their digital presence in China with the Janrain Identity Cloud.
“As a key market with complex governmental regulations, it’s no surprise other CIAM vendors are beginning to open data centers in China,” said Jim Kaskade, CEO at Janrain. “Of course, our strategy has always been to lead the march into foreign markets rather than taking a wait and see approach. Our clients know that wherever they want to cultivate stronger customer relationships and engagements, we’re right there with them, ensuring adherence to local laws and with the right coverage from our local Janrain support centers.”
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