October 25, 2016

MarketWired: Janrain and Jay Baer Present Webinar on Inside Out Web Analytics

By: MSR Communications

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Janrain®, the leading company who created the Customer Identity and Access Management (CIAM) category, announced it will host a “rolicking ride” of a webinar on inside out web analytics. Presented by Janrain VP of Product Jamie Beckland and Convince & Convert President and New York Times best-selling marketing author Jay Baer, the webinar will take place on October 26 at 11 a.m. PDT.

Traditional web analytics provide a lot of averages. What pages are people visiting, on average? How long do they stay, on average? Which channels convert the best, on average? But those who only pay attention to averages will never be more than an average marketer.

Smart marketers are turning to inside out web analytics, which allows digital marketers to look at each unique customer journey and then determine the relevant commonalities between them. This gives them the ability to go beyond the outdated method of understanding unique and often unpredictable visitor behaviors. With inside out analytics, they can pull deep insights from individual customer journeys by aggregating them into meaningful audience segments and then impacting those segments differently.

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