MarketWired: Cynny Survey: Only 11% of Millennials Believe People are Authentic on Social Media

Millennials are generally known to crave transparency, but according to Cynny’s survey, this age group-which spends a significant amount of time online-may not be as authentic when it comes to interacting with friends, family, or acquaintances on social media. The survey found 73% of millennials allow outside factors such as mood (40%), person who posted (23%) and how popular or combative a post is (10%) to influence how they respond to social content online with the remaining 27% stating they don’t let anything influence them. However, if given the opportunity to engage without their name attached to their profile, 36% of all respondents would ‘go anonymous’ suggesting not all are comfortable sharing their real thoughts with their followers.