Paul Simon famously sang that there are “50 Ways to Leave Your Lover.” Customers have almost as many ways to disengage with marketing.
We wanted to discover which ways they were most and least likely to leave your marketing, so we conducted research into 11 of the most frequently used channels. In October of this year, we asked 1,200 customers, “Of the companies with which you are generally satisfied, how often do you disengage with their marketing by doing the following?” and then asked another set of 1,200 consumers the same question — but about companies they are unsatisfied with.
Lesson #1: The successful marketer focuses on more than just marketing
As you can see from the data, unsatisfied customers were more likely to often or always disengage with every channel we asked about by a significant amount. For example, 33% of satisfied customers never or rarely unsubscribe from email while 13% of unsatisfied customers said the same.
In other words/numbers, a satisfied customer is 154% more likely to stay on your list than an unsatisfied customer.
Click here to read the full article on #MarketingSherpa!