Kentico, a provider in Web content and customer experience management, just released a new version of their content management system, Kentico 8.2. This new version provides several new and improved features with the primary focus on collaboration and ecommerce. Kentico 8.2 also offers improvements that the software developers believe will help businesses launch and manage digital marketing campaigns faster and easier than previous versions.
“With the new features contained in Kentico 8.2, we continue to show we not only listen to our customers, we respond to their needs,” said Kentico CEO and Founder Petr Palas. “We are constantly working to enhance our product to bring our customers the easy-to-use and affordable set of tools they need to launch and manage integrated digital marketing activities that are highly personalized, dynamic, and effective.”
Kentico 8.2 allows users to quickly deliver their marketing message on a number of digital channels. With sophisticated personalization, segmentation and other capabilities, Kentico allows users to manage all their digital marketing efforts in a unified way across all their marketing tools from a single environment that can easily integrate with real-time CRM and ERP data for the highest level of personalization. Kentico 8.2 includes all the components for integrated marketing efforts online, including Web Content Management, E-commerce, Online Marketing, Online Communities, Intranet and Collaboration.
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