The celebration of MSR’s 25th anniversary continues with the release of our latest infographic, “PR in 2020 – 2024: Navigating Headwinds.” This infographic builds on MSR’s previous 20-year look at what changed between our founding in 1999 and 2019, “PR in 1999 – 2019: A 20-Year Retrospective,” which detailed how the internet and social media changed the industry and the ways we work. When we released our 20-year retrospective, no one could’ve predicted the global pandemic would turn our world upside down. As we look back on what’s changed during the past four years, we also address the latest headwinds that are changing the game today and are sure to create an interesting and exciting future for all businesses.
Here’s a brief overview of the highlights of PR in 2020 – 2024: Navigating Headwinds:
- Top Headlines: We present the most notable headlines that defined the last four years. From the pandemic to Gen AI and a controversial rebrand, each has changed the workplace and how we see and live our lives.
- Evolving Media Landscape: The last few years have been challenging for news media companies. Online news sites used to generate referral traffic from social and search–where consumers spend most of their time, but even that is now disappearing, and with it, ad dollars. Journalists themselves are concerned about quality reporting and the spread of misinformation as Gen AI makes it easier to distribute fake news and content.
- PR Trends & the PESO Model: With shrinking newsrooms, it is understandable that PR pros are spending most of their time on media relations, looking to connect with journalists and influencers in new ways and tapping into Spin Suck’s PESO Model to drive meaningful results.
- Predictions: While the future of traditional news media is uncertain, one thing is for sure, savvy PR pros who embrace new technologies and tools as well as an integrated approach, are better positioned to navigate the headwinds that come their way. PR isn’t linear. We must work closely with additional media types to tell compelling stories that connect with consumers and prospective buyers on a deeper level.
Whether you’re a PR pro curious about the evolution of news media or trying to navigate current challenges, we hope you enjoy and share our infographic!
If you’re interested in learning more about how MSR can help you navigate the headwinds of the latest trends in B2B and B2B2C PR for your technology, consumer lifestyle, or business services company, please email us at pr@msrcommunications.com Don’t forget to connect with us on social: Instagram, X, Facebook, and LinkedIn.
Download a PDF of our infographic on our resources page.