Research by Microsoft, Pew, and a host of other sources confirms what many have suspected for some time: tech gadgets are having a “shortening” effect on our attention spans. This has numerous long-term implications for our nation’s education system and workforce…but in the near-term, it has implications for anyone running an e-commerce site.
These days you can get comparable, if not identical items through multiple sources — it takes no more effort than a few mouse-clicks. With dwindling attention spans and far less patience on the part of customers, any site performance issue that causes a delay — even one so slight that it might have been acceptable a few years ago — can be enough to induce them to go to another source for their purchase. This means that to an increasing degree, the ability to ensure that your e-commerce site runs flawlessly can be one of your biggest competitive differentiators, ensuring that you capitalize on each of your own sales, and also positioning you as an efficient alternative to a competitor who may be experiencing site performance issues.
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