We’ve been given early access to Kentico’s new Content Marketing Survey! The survey addresses some very interesting questions about the state of content marketing for businesses of all sizes, and highlights common mistakes that businesses make, using solid data to explain the right (and wrong) way to approach content marketing for your business.
The survey starts off with some good news for content marketers: Around 74% of respondents indicate that they trust information from a business as long as it seems objective and is not trying to sell them anything. This probably comes as no surprise to content marketers, but consumer attitudes can change significantly over time, so it’s good to see the basis of content marketing is still sound in its approach.
Click here to read the full article on Thought Labs!