As Albert Einstein famously said, “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.”
Every role in content creation and management involves a different skill set. Relying on the Myers-Briggs personality test helps understand your employees and their preferences and create an atmosphere that respects their individual needs.
The test breaks down a personality type into four letters based on how a person processes information and perceives the world. The markers include extroverted or introverted, sensing or intuition, thinking or feeling, and judging or perceiving, with 16 potential combinations.
Click here to read the full article on B2C!