Originally published September 4, 2024 | By: Julian Durand

Julian Durand is Chief Security Officer and Senior Vice President of Product Management at Intertrust Technologies.

When the internet arrived decades ago, people envisioned its potential. Much of this has materialized, including unlimited knowledge, global connectivity and waves of innovation. In these ways, it has exceeded its promise.

However, it hasn’t been the great equalizer we hoped. With a handful of tech giants controlling most web activity, it’s tough to argue that the web serves the little guy—particularly in media and entertainment. A few large companies dominate, while independent artists fight for scraps in the shadows of megastars like Taylor Swift. Web3 technology could change this by transforming how content is distributed, consumed and monetized.

Read the full article in Forbes.