Originally published July 17, 2024 | By:
Just like the individuals that comprise them, companies have distinct personality profiles.
Thanks to the millions upon millions of dollars companies have thrown at their brand images, we’ve grown accustomed to conceptualizing corporate personality largely as a matter of external perceptions. Paying attention to how your brand is perceived can make the difference between loyal customers and churning ones, but perceptions aren’t the whole story.
Read the full article at Forbes.