As we all know, Facebook Inc. is, now, the ultimate forum for companies to advertise and promote their brands. Appearing of an ad on the Facebook page leads all the interested Facebook users to ‘like’ or ‘follow’ the particular brand. But the recent statistics from the GlobalWebIndex say that about 30 percent of Facebook users aged between 16-64 have already ‘unliked’ or ‘unfollowed’ the brands’ pages which once caught their attentions. In fact, 38 percent of the Facebook users who have ‘unliked’ or ‘unfollowed’ such pages are from the 16-24 age group.
A report based on the survey by #Kentico Software documents that 32 percent of Facebook monthly active users ‘unlike’ or ‘unfollow’ brands’ pages due to their uninteresting posts and 28 percent do the same due to too many posts by the brands which keep appearing on their walls.
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