If nothing else, Amazon Prime Day is a success from a marketing and PR standpoint – everyone has been buzzing about the July 12th shopping event.
But sellers want to know, are they benefiting from the hordes of shoppers coming to the site looking for deals?
Sellers discussing the special event in the days leading up to the event debated whether it was having a negative impact on sales as shoppers held off on making purchases in order to wait for a deal. On July 9th, one seller posted, “Seems like the closer it gets to Prime Day the lower our sales are getting. Guess customers are doing a wait and see. Don’t get the point if you lose sales over 2 weeks just to get a bump in one day…. sounds like a wash at best.”
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