Originally posted June 9 2023 | By Angelina Maksimovic
Conversica has partnered with Salesforce to integrate its generative AI-driven conversational platform with Salesforce Marketing Cloud. This collaboration aims to enhance digital marketing automation by incorporating generative AI into active dialogues, surpassing its previous use of suggesting creative content for outbound email or SMS campaigns.
The incorporation of Conversica’s AI-powered Revenue Digital Assistants (RDAs) into Salesforce Marketing Cloud will provide customers with the ability to interact actively with their leads and customers through email and SMS. This enables targeted, open-ended, and two-way conversations at every stage of the customer journey. By leveraging this integration, customers of Marketing Cloud can utilize personal AI assistants via journey builder custom actions, enhancing their marketing automation platform.
Read the full article at CX Scoop.