How do digital marketing agencies see the rest of 2016 shaping up? Kentico Software, the provider of an all-in-one CMS, E-commerce, and Online Marketing platform, today announced a new survey conducted by independent global research agency Millward Brown that looks at the opportunities and aspirations of today’s digital marketing agency decision makers.
The survey interviewed 300 senior managers and directors of digital agencies across Australia, the UK, Europe and North America and explores what many of today’s digital marketing agencies are doing to maintain competitiveness in a market that is experiencing both growth and rapid change.
A key finding from the global survey was that Australia, together with New Zealand, appears to be the most progressive digital marketing region in the world. Local agencies are planning to outsource work more and will change their CMS/digital marketing platform more than agencies in other regions. Other agencies, especially in the UK and Czech Republic, do not plan such significant changes this year.
The survey found that of the agencies in Australia and New Zealand surveyed:
• 7% were planning on investing in new software
• 14% were planning on investing in new hardware
• 20% were planning in outsourcing more work
• 21% were planning on changing their CMS/digital marketing platforms
• 17% were planning on acquiring another company (and 18% were planning on merging with a new company)
“That Australian digital marketing agencies lead other major markets in investment and expansion plans in 2016 illustrates both the health of the local sector and the increased importance organisations are placing on reaching their target audiences through digital channels,” said Wayne Jasek, Director of APAC Operations for Kentico Software.
According to the global study, the vast majority of digital agencies are expecting high growth. 90% of higher-performing agencies plan to hire new people. 71% of agencies overall expect to invest more money in software. Half of the agencies surveyed plan to outsource more of their projects while slightly less than half hope to grow through acquisition. Those that plan to hire more people and invest more money in software and hardware have especially high hopes.
Click here to read more!