With the rise of push-button publishing and social media, if you’re not transparent, you will eventually be exposed
“With the Internet and social media, it’s easier than ever for customers to talk to each other about the products they’re looking to buy or the brands they already depend on,” said Thom Robbins, Chief Evangelist, @Kentico. “They can compare prices, fact check a company’s claims and very publicly call companies out for bad service. That’s why transparency in marketing is so important today. It’s OK to make the occasional mistakes – people generally forgive them as long as there’s open and honest dialogue. The one thing they won’t forgive is dishonesty or the perception that the company is hiding something.”
Click here to read the full article on @MarketingSherpaBlog discussing the nine examples of transparent marketing.