Content marketing can be a difficult trick to pull off. When trying to educate members of the public about a certain topic, the message can be lost when a product pitch is made. The theory is that if users find themselves unwittingly reading or watching a piece of marketing, they might lose interest. The results of a new survey from Kentico Software drill into the facts about content marketing.
Forty-six percent of respondents were less likely to trust information that they couldn’t corroborate from non-company sources and 17 percent were skeptical when the posts didn’t include other viewpoints or perspectives. Talking down to the reader degraded trust, according to 12 percent of respondents. When the origin of the information wasn’t clear, 15 percent of respondents lost trust.
Click here to read more about content marketing and the survey results Kentico discovered featured on SocialTimes!