According to a survey by Kentico Software, 31 per cent of American web users say they will make resolutions for 2015, with a third of those looking online for help.
38 per cent said they will look for sites and apps to help them to track their progress, and more than a quarter will be scouring blogs and websites for helpful information.
Kentico founder and CEO Petr Palas said: “With a third of Americans planning to make resolutions for the new year, it behooves digital marketers to cater to this demographic as a significant percentage of these self-improvers will be going online in search of information, products and support that can help them achieve their goals.”
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