September 9, 2019
Michael Burke, MSR Communications
An “earned” media placement from a journalist stands in contrast to paid media, such as advertisements, in that it provides more credibility than advertising and is more influential in purchasing decisions. However, even with what would be considered excellent media placements, it’s not always easy to determine the value, as many of the metrics used in advertising, such as clickthrough rates, aren’t available, and may not indicate the actual value that the article has to business.
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