Originally published April 25, 2024 | By:Chitra Iyer
AI isn’t just fast — it’s strategic. Embrace effective AI-powered marketing to see long-term benefits and smarter personalization.
The Gist
- AI scalability vital. Effective AI-powered marketing requires scalable platforms for handling complex, multichannel customer journeys.
- Ethics and data crucial. Establishing ethical guidelines and accessing diverse data sources are essential for successful AI integration in marketing.
- Feedback informs AI. Continuous feedback loops in customer interactions enhance AI’s ability to deliver more accurate and personalized marketing messages.
Marketers may be raring to leverage AI for smarter personalization, but to ensure sustainable advantages from AI-powered marketing, speed may not be as important as effectiveness. There are so many ways that AI can impact and transform marketing outcomes that it can very quickly get overwhelming. Poorly considered investments can lead to more problems than bargained for, including creepy marketing, data privacy violations, and sunk investments in shiny new tools that don’t solve business problems in the long term.
So, what’s a more logical path to deploy AI for personalized marketing today so it’s still paying off in the future?
Find out the answer in CMSWire.