What is it, exactly, that moves people to trust a brand’s editorial content?
Make no mistake: developing a loyal audience is hard stuff. A recent Kentico survey found that nearly 75 percent of respondents visit no more than 10 blogs regularly. If you’re in digital publishing, breaking into that top 10 is imperative to your success.
In order to do so, you have to focus on individuality from the very beginning. Solidarity in your point of view will build the initial trust you need to develop loyalty later on. Remember, Koenig’s narrative was rooted in her own beliefs and interpretation of facts. Her story wasn’t backed up by anything credible other than herself.
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