By Lucy Siegel | August 26, 2020 It takes money to make money. When management makes a decision to allocate budget, it’s all about return on investment – ROI. If we can prove an expenditure will result in decent ROI, we have a good chance of getting the budget for it. The caveat is it’s… View Article
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By Mary Shank Rockman | September 1, 2020 Did you know the 19th Amendment to The U.S. Constitution that helped confront traditional gender conventions for the rights of all women to vote was certified into law 100 years ago on August 26, 1920? While the celebration of this centennial milestone is extraordinarily significant, it also… View Article
This article originally appeared in B2B PR Sense Blog by Marx Communications on July 1, 2020. By Wendy Marx Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during… View Article
By Lucy Siegel | August 11, 2020 The amount of content online keeps growing exponentially. Digital marketing distribution channels, such as blog posts, are packed with new content daily, supplementing rather than replacing existing online content. According to WordPress, on their platform alone every month there are over 70.5 million new blog posts, and more… View Article
By Lucy Siegel | July 29, 2020 The following are three true stories involving public relations ethics. It’s not personal, it’s just business Several public relations agencies in New York City were competing for a new account. The client finally selected Agency A. As the agency was beginning work, its president got a call from the… View Article
This article originally appeared in Experfy on July 17, 2020. By Michael Burke In the race to become data driven, it’s clear that some industries have a tougher time than others. Namely, industries where human intuition is still of prime importance such as journalism or PR (public relations) are particularly difficult to quantify. To be certain,… View Article
By Alexa Grunder | July 20, 2020 As part of our spotlight series on the team members of MSR, I had the pleasure of speaking with Kaitlyn Lambert, Senior Account Executive at MSR Communications. After getting her degree from SUNY Geneseo in Upstate NY, she moved to Boston where she began working in PR at… View Article
This article originally appeared in B2B PR Sense Blog by Marx Communications on June 25, 2020. By Wendy Marx Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences And COVID-19 has… View Article
By Lucy Siegel | June 24, 2020 Disinformation and misinformation have become more hazardous than ever before. They interfere not only in politics and government, but also in business, science, entertainment, sports and just about every other realm of life. They can seriously harm a reputation or do other serious damage in a matter of… View Article
By Kai vom Hoff | April 20, 2020 PR Boutiques International announces survey results on media relations in the COVID-19 era Many public relations professionals feel awkward about approaching journalists during this time of crisis when COVID-19 eclipses all other news. How to pitch the media during the coronavirus crisis was the subject of a new… View Article