By Alexa Grunder | February 12, 2020 As part of our spotlight series on the team members of MSR, I had the pleasure of speaking with Crisel Ortiz, Senior Director of MSR Communications. Crisel possesses a rare yin and yang of strategic- and creative-thinking that’s one ingredient in the secret-sauce that makes MSR so unique. She’s… View Article
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By Michael Burke | February 3, 2020 For businesses to have a systematized process/infrastructure for deriving insight from data–which should be a goal of all organizations–there has to be an organized repository of all the data that might be required for all business operations and analytical questions. That repository is generally known as the ‘data… View Article
By Alexa Grunder | January 28, 2020 As part of our spotlight series on the team members of MSR, I had the pleasure of speaking with Mary Shank Rockman, the CEO & Principal of MSR Communications. Mary is more than just the letters behind MSR Communications, she’s the brand’s heart, soul and passionate spirit. Mary’s strong relationships—with… View Article
By Lucy Siegel | December 17, 2019 One of the saddest days in my years as a PR agency owner was when we lost a startup client because our firm wasn’t a well-known brand name (similar to many other boutique PR firms). We had been working for this client for a relatively short time on… View Article
By Lucy Siegel | December 20, 2019 Speaking opportunities at events come naturally to those who are recognized as being successful. They can also be proactively sought as a public relations effort to improve company (and executive) visibility and reputation. No matter how they originate, speaking opportunities take up a lot of time both for the… View Article
By Chris Blake | December 23, 2019 I’ve been with MSR Communications almost as long as they’ve been around. Earlier this year, we celebrated the public relations marketing agency’s 20th anniversary, which makes me especially reflective as I consider my New Year’s resolutions for 2020. The past two decades have seen considerable changes in the… View Article
By Crisel Ortiz | December 16, 2019 Most have attended a few webinars during their professional careers and most will likely know after a few slides if it’s going to retain their attention and deliver on their expectations or lead to mediocre content. I should know, as a public relations marketing firm, we’re constantly on… View Article
By Sydney Rubin | December 9, 2019 In today’s digital age, multimedia assets such as infographics can help tell a story in a clear and creative way, improve website traffic, educate people about your brand and drive click-through rates. Many brands and companies struggle to get key points across to their target audience, and infographics can… View Article
By Lucy Siegel | November 20, 2019 The ever-increasing complexity and sophistication of communications technology has expanded the capabilities of public relations and marketing professionals to persuade a target audience. One technology-based skill set that has been put to use fairly recently as a commercial communications tool is psychographics. While the goal of each is… View Article
By Michael Burke | November 25, 2019 While some industry jargon might make it seem otherwise, there is no data stored on the internet. All electronic data resides on a computer that is lives somewhere. Typically, this computer is called a “server”, a term related to the ‘client-server’ architecture model in which one computer–the ‘client’–makes… View Article