As an intern at any PR agency you are expected to participate and engage, but in addition you have a highly valuable opportunity to observe. I have been fortunate enough to spend some time at offices both in the public sector and in private industry. Being at these contrasting places and observing how the PR… View Article
Storyboard
Welcome to our blog.
Growing up, in academics and athletics, my father imparted upon me a single virtue intended to help create success that would carry over into adulthood: you will only get from something what you are willing to put into it. This has always held true. Throughout my admittedly young professional career, I have managed to experience… View Article
It wasn’t until the summer after my senior year of high school that I converted from a Motorola Razr phone to an iPhone 4s. I was instantly frustrated by my failure to keep up with the hot new apps and trending social media networks. As my peers talked of last night’s Instagram posts and even… View Article
As I was pondering blog topics this morning, I stumbled upon this visual of axiom ‘Keep Calm…It’s Just The Media.’ It seemed perfect advice for those responding to the most recent current events that have taken shape in the media. From the Boston bombings to Paula Deen’s gaffes and the present day tragedy at… View Article
A friend’s dad, an electrician, once gave me some dubious dating advice based on his knowledge of circuits. In his theory, having many parallel relationships is a more efficient use of time and resources than a having a series of relationships. If one fails in parallel, then more resources can be directed to the others… View Article
Remember the old Looney Toons cartoons where the talent agent would hit a button activating a trap door that plunged bad acts from his office? Metaphorically, that’s what happens when you deliver a sales pitch to a journalist. The line between PR messages and sales points can get pretty fuzzy. If you cross that line,… View Article
As a member of Western Washington University’s class of 2013, I find myself right in the middle of the segment of the population demographers have dubbed “Generation Y.” There has been a lot of buzz recently in the popular media about how intergenerational interaction is shaping up in the workplace with the influx of us… View Article
Some call me a “daddy’s girl,” and in my case, that’s a big compliment! You see, I grew up shadowing an entrepreneurial father whose successful career has been immensely inspirational in the development of my own and instrumental in the confidence that was necessary for me to open my own business. Dad is one whose ambition… View Article
First off, kids love summer break, and parents love providing lifelong memories of summer for them, but they also think about their children’s success in the upcoming school year. For many, merging the two has traditionally meant scheduling amidst family cross country trips and tennis camps within a short window of summer school courses…it’s not… View Article
With so much emphasis in our industry about brands; and branding and its impact, 2013 meant it was high time for me to reevaluate the MSR Communications brand, and modernize our look and feel, while increasing the engagement with our own original content and website, just as we have done for countless clients. Alas, after… View Article