Old people are often given a lot of flak for being nostalgic about the past. They tell loving stories about how much rosier children’s cheeks were in the 1950s, and how cars these days look like undifferentiated blobs. While it’s true about the cars, it’s definitely wrong to suggest that the past was better than… View Article
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Understanding your audience is an indispensable element of successful communication. We regularly discuss age, gender, ethnicity, income, but less frequently discuss the in-born, psychologically-framed preferences for communication that affect how people ingest and make sense of information. Having worked with CPP, the company that publishes the Myers-Briggs personality assessment, for nearly seven years now, we… View Article
Whether you’re a casual news observer or one who closely monitors the fine details, you’ve probably sensed the dramatic changes underway in Journalism today. What was “modern” Journalism just a few years ago with outlets hosting blogs and expanding and complementing their print editions with an online presence, is now making way for an expansive… View Article
Selling it Simply With the incredible growth and spike in popularity of social media over the past few years, it’s not shocking that marketing is going.. VIRAL! We have been shown throughout the last three months that simple amateur commercials can trump million dollar marketing campaigns and that the power of simple social media can… View Article
I would imagine by now most of today’s college students, recent grads, and young professionals are aware of all the do’s and don’ts of managing one’s digital reputation—though there are countless examples of bad judgment that suggest the message is still not getting through. To be sure, privacy is something a lot of today’s teens… View Article
Last week, I heard it announced on the radio that it was the saddest day of the year. Best to get it over with early I guess. Monday January 6th proclaimed as this year’s Blue Monday, a date calculated by supporters of the concept as offering the best misery the annum can offer. Fair enough,… View Article
Success in a competitive business marketplace requires an organization’s build and continuous reinforcement of an image that can be projected outwards. This image will communicate a set of basic functions, aims, and ethics that will lead to well fostered attention and sympathies in the desired clientele. But this job does not fall to advertising and… View Article
Communication technology is increasing the speed and reach of our connectedness every day. We all know this, and some of us are painfully aware of it; particularly those of us who work in and with the media. Working to deadlines has always been a reality of the news and information trades, but what is changing… View Article
As an intern at any PR agency you are expected to participate and engage, but in addition you have a highly valuable opportunity to observe. I have been fortunate enough to spend some time at offices both in the public sector and in private industry. Being at these contrasting places and observing how the PR… View Article
Growing up, in academics and athletics, my father imparted upon me a single virtue intended to help create success that would carry over into adulthood: you will only get from something what you are willing to put into it. This has always held true. Throughout my admittedly young professional career, I have managed to experience… View Article